Also known as The Big Apple, New York City is an American staple. From its iconic sights to its economic importance in the global economy, its no wonder we chose it as a destination for a business immersion.

As a global hub, the city is a magnet for companies looking to expand across diverse markets, especially those wanting to scale up internationally. In addition to housing globally recognized companies, the vibrant startup scene fosters an agile and creative approach to business. Some of the leading sectors found in this business environment include fintech, media, e-commerce, AI and data analytics, just to name a few.

With such a diverse consumer base provides crucial insights into U.S. customer behavior, helping European firms tailor their market approaches.

Of course, we took participants to visit some iconic places and see the famous sights like Times Square, Statue of Liberty, Central Park, the One World Trade Center and so much more!

Just up the Coast lies another prominent American business hub - Boston, Massachusetts. Home to some of the most prestigious universities in the country, the city is known for its cutting-edge research and corporate innovation, primarily in the fields of biotech and healthcare.

Boston’s intellectual and tech-driven economy provided insights into serving sophisticated U.S. consumers, particularly in tech and healthcare sectors, which made it a key location for learning about tech-driven business advancements.

Similar to NYC, Boston offered a variety of well-known cultural sights, like Boston Harbor, Boston Commons, Fenway Park and numerous, picturesque university campuses.